Tom Knox, IPA president, said in a press release: "This survey has provided a highly insightful lay of the land – and it is pleasing that we compare favorably with other professional service companies. However, at media agencies, women account for 37.5% of the roles, yet 35.2% of salaries. At creative agencies, women account for 25.7% of all employees but 27.2% of salaries. The IPA found that while females are in a minority in the highest levels of seniority, their proportion of salary doesn't appear to be less overall.
The survey also looked at how women are paid compared to their male counterparts (although it did not analyze the impact of employee hours and flexible working on salary.) For media agencies, those numbers rise to 37.5% and 41.3% respectively.
There, just 25.7% of the most senior positions are taken up by women, and 27.3% in executive management positions. However, gender inequality in senior roles in the advertising industry are most marked when it comes to creative agencies. It says in FTSE companies just 25% of women are in the most senior roles, while in the biggest law firms, just 18.8% of women are in those positions. The IPA says the figures are more than 5% higher than in the most recent government survey looking at gender parity in senior business roles. In executive management positions, that number rises slightly to 31.3%. Right now, at the biggest agencies in the UK, women make up 50.4% of total employees but only 30.5% of the most senior roles - chairman, CEO, and managing director - are taken up by women. Account icon An icon in the shape of a person's head and shoulders.
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